Jihadi Cool

January 12, 2010

Al Qaeda’s dissemination of jihadi ideology has become more sophisticated over the last few years. Al Qaeda is investing large amounts of capital into creating books, magazines, and music videos that are designed to appeal to Muslims under 30 years of age. Language and graphics are designed with specific local audiences in mind so that al Qaeda can properly target young Muslims in a desired area. Al Qaeda is paying close attention to what material their desired demographics respond to and connect with.

Al Qaeda is expanding into cyberspace

Al Qaeda’s reach in Cyberspace is multifaceted, because the network has a variety of different messages available on the internet that are designed to resonate with different groups. The regional arms and affiliates of al Qaeda, like the one in Yemen that I posted about yesterday, tend to focus on local issues that affect a particular local population. However, the traditional centralized body of al Qaeda, under the leadership of Osama bin Laden, tends to disseminate messages that are more global in scope.

Jihadi Cool is a term that was originally coined by Marc Sageman, a psychiatrist and former CIA operations officer, to encapsulate the phenomenon of al Qaeda’s influence within Cyberspace. Jihadi Cool describes rogue vigilantism by politically disenfranchised Muslim youths. Jihadi Cool appeals to those radicalized youths who are often described as “wannabe thugs.”

Western government’s new front for the War on Terror has become the internet. Twitter, Facebook, Youtube, and all electronic social networking media have become problematic, because al Qaeda operatives can operate behind electronic aliases and disseminate Jihadi propaganda. This propaganda then plays on Muslim youth’s politics of despair, in that these youths have a worldview where they perceive the Muslim world’s (Dar al-Islam) hegemonic power as being stripped away by the wars in Iraq & Afghanistan, Western popular culture, and secular political forces.

Al Qaeda essentially uses electronic social networking media to encourage random disgruntled youths into acts of violence against the West. By hiding their ideological propaganda in forms of popular media, such as rap videos available in various languages, al Qaeda can provide a cultural counterweight to Western popular influences which both excites and provokes impressionable youth into becoming pawns of al Qaeda’s plots.

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